Plan - Stratergize - Evolve

"Marketing is no longer a discrete entity. It now extends throughout the firm, tapping virtually every function."

Marketing Transformation Drivers

Changing customer needs and behaviours are influencing the transformation of not only the marketing function, but also everything ranging from product development, manufacturing models and distribution.


Expectations from CMO

There is an increased expectation from CEO's and Board members from CMO to drive the growth agenda, as it is the best function to lead the organisational wide transformation to meet the evolving customer needs.


The marketing transformation challenge & complexity

However, with wide nature of customer segments, media and distribution channels there are increasing complexities and responsibilities that span technology, analytics, growth and measurable impact. Moreover, the changing environment and expectations means that there is an urgent need for developing new marketing capabilities, both in the marketing organization and in the company as a whole.


Marketing transformation summit

A one day discussion that focuses on how to transform the marketing ecosystem that includes people, process, partnership and budgets, to meet on one hand the exponentially growing expectations of consumers, and on the other hand the ambitious sales targets set by top management and stakeholders.

Thought Leaders

Deepak Saluja

Executive Vice President,
Head ( Brand, Product, Channel Marketing) and Investor Education

UTI Mutual Funds




Deepak Saluja

Executive Vice President, Head ( Brand, Product, Channel Marketing) and Investor Education

UTI Mutual Funds






Himanshu Manroa

Head Of Market Insights & Knowledge Management Services

Willis Towers Watson





Himanshu Manroa

Head Of Market Insights & Knowledge Management Services

Willis Towers Watson







Hitesh Malhotra

Chief Marketing Officer

Nykaa







Hitesh Malhotra

Chief Marketing Officer

Nykaa









Inderpreet Singh Sethi

Head Of Marketing Communications and media

BMW India






Inderpreet Singh Sethi

Head Of Marketing Communications and media

BMW India








Kamlesh Pant

National Head – Marketing

Bajaj Finserv







Kamlesh Pant

National Head – Marketing

Bajaj Finserv









Mahesh Israni

Business Head - New Ventures

Tata Global Beverages







Mahesh Israni

Business Head - New Ventures

Tata Global Beverages









Manish Advani

Head Change Management & Marketing

Mahindra Special Services Group





Manish Advani

Head Change Management & Marketing

Mahindra Special Services Group







Nixon Joseph

President & Chief Operating Officer

SBI Foundation






Nixon Joseph

President & Chief Operating Officer

SBI Foundation








Pritika Shah

Vice President-Marketing

HDFC Life







Pritika Shah

Vice President-Marketing

HDFC Life









Rakesh Wadhwa

CMO EVP - Strategy & Retail Assurance

Future Generali India Life Insurance





Rakesh Wadhwa

CMO EVP - Strategy & Retail Assurance

Future Generali India Life Insurance







Sarthak Seth

Chief Marketing Officer

Panasonic India Pvt. Ltd.







Sarthak Seth

Chief Marketing Officer

Panasonic India Pvt. Ltd.









Sumanta Ray

Chief Marketing Officer

Narayana Health Hospitals & Healthcare






Sumanta Ray

Chief Marketing Officer

Narayana Health Hospitals & Healthcare








Sumeet R Verlekar

VP & Global Head (CMO) of Marketing

Welspun Global Brands





Sumeet R Verlekar

VP & Global Head (CMO) of Marketing

Welspun Global Brands







Utpal Chakraborty

Head of Artificial Intelligence

YES BANK






Utpal Chakraborty

Head of Artificial Intelligence

YES BANK








Vipin Guliani

Head - Digital Marketing

Piramal Group






Vipin Guliani

Head - Digital Marketing

Piramal Group







Award Nomination Categories









Learning Outcomes

 

Evolution of CMO’s - Evolving the marketing function to meet the business needs of tomorrow.

 

What Marketing – and the Enterprise really need from Marketing and its evolution

 

CMO Leadership transformation

 

Understanding customers better through marketing transformation

 

Future of marketing through AI

 

Creating responsible story telling

 

How to create more relevant insights to target the right customers

 

How much to spend and what is my optimized marketing mix?

 

Leverage customer data during budget and campaign planning

 

Create 360-degree interactions between consumers and my brand

 

What metrics should I track to meet various goals and objectives

 

Did I achieve my return on investment goals?

Who Should Attend the Marketing Transformation
Summit And Awards 2018?

 

Chief Marketing Officer

 

Chief Strategy Officer

 

Chief Innovation Officer

 

Head of Marketing

 

Marketing Managers

A MUST ATTEND MEET

Fulfils specific and unique learning needs by ensuring high level of interactivity between peers, participants and experts

With this unique blend of B2B and B2C, emerging and traditional, of bricks and mortar and on line, of experiences from the C-Suite to the front line, will offer you insight into new ideas and new approaches that will elevate your Marketing Transformation Strategy

Why you should attend the Marketing Transformation
Summit And Awards 2018?

Strategic Insights:
Best practices and future insights Case Study presentations

Case studies are structured to be fast paced with experience sharing in a format which covers the following

  • What is being done or strategized? Why?
  • How has it worked? What were the results?
  • Future plans and directions for evolving the marketing function


Marketing Transformation Knowledge Lab:
Where you can interact & share knowledge with Industry Peers

An exclusive industry knowledge roundtable format guarantees discussion on latest issue with your peers - ensuring that you can exchange knowledge for your specific industry & response to the fast-evolving complexities evolving marketing function



Why you should Sponsor the Marketing Transformation Summit And Awards 2018?

Supporting an occasion can be certainly justified regardless of the speculation in the event that you are clear about your objectives. An all-around arranged occasion nearness can produce quality leads, convey incredible ROI, increment your image reach and introduction, place you before your objective market and the best part is that construct your image's power


  • Put Your Business in the Spotlight
  • Get in front of your Target Market
  • Lead Generation and New Contacts
  • New Clients, New Customers, New Business
  • Give attendees a "taste" of your business
  • Market Your Business Inexpensively
  • Advertising, Recruiting, Supporting the community
  • Reconnect with customers and engage with an audience
  • Deliver great ROI

Organised & Produced By


IQ

About Us

Transformance Forums aims to create and bring around a Transformational Leadership for Individuals and Industry. We curate learning experiences through an ideal mix of panel discussions, case studies, best practices and think tank session to actively engage participants beyond the traditional one way information stream .

Website

www.transformanceforums.com

Contact Us

Production Director
Abidali Dossa
Email: abid@transformanceforums.com
Phone: +91 9702849915

For Speaking Opportunities
Shirley Chettiar
Conference Producer
Email: shirley@transformanceforums.com
Phone: +91 9136450214

For Sponsorship Opportunities
Sumeet Khatri
Sales Director
Email: sumeet@transformanceforums.com
Phone: +91 8655856000 / 8169209808